"We are horrible at communicating with our customers."

"The market is changing – our brand confuses the marketplace."

"We need a product development process."

"What is the right approach for a new product concept in this specific market?"

"We are still mass – when our best customers are very specific."

"Digital? I’m still off line."

"We want to grow again – regain what we did three years ago."

"The patient experience is declining – and no one has created a better answer."