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A Case Study in Mining for a Competitive Advantage

The Client
A $5 billion a year retailer

The Problem
Company sales are flat and margin is starting to erode. Need some way to establish and maintain a competitive advantage in the marketplace.

Swat Approach
Reviewed current database capabilities, marketing plans, market research and data mining capabilities. Talked to senior management to understand long-term vision for the company.

Plan of Action

The Results
Regained sales growth in 2004, after two flat years.


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